THE PLAYBOOK:

One book.

Hundreds of case studies.

AI, Metaverse, Web3.

Intelligence, distilled.

Why did Nike acquire RTFKT Studios? What is the Play-to-Earn model in Axie Infinity? What is the relationship between NFTs and Intellectual Property Rights? What is the blueprint to build a Web3 audience? Why did Bored Ape Yacht Club take off?

After spending years between AI, web3 and many more technologies, we decided to condense our expertise in a living entity called The Playbook — hundreds of pages of case studies to focus on the key takeaways of each brand, project or entity and their interactions with frontier technologies.

CULT&RAIN

Nike x RTFKT

SHIBUYA